WE APPROACH VISITOR INTO YOUR WEBSITE ADAPTING EFFECTIVE STRATEGIES
We have a team of experienced and passionate professionals who leverage their expertise to influence search engine marketing for all types of websites, especially for small and medium-sized businesses.
Our team enjoys adapting strategies to offer each client the best solutions to increase its visibility et activities online and has a clear picture of how each digital marketing campaign supports their overarching goals.
Digital marketing is dependent on technology which is ever-evolving and fast-changing. Therefore, the same features should be expected from digital marketing developments and strategies.
UNDERSTANDING DIGITAL MARKETING
The SMO (Social Media Optimization) is a complementary feature to SEO. It relies on streaming content across virtual networks to improve the popularity of a website and its positioning in search engine results pages. The principal objective is to engage new visitors on social networks, like Facebook, Youtube, Twitter, Instagram etc. It is popularly used by small business outlets and communities to generate publicity to increase the awareness of a product, service, brand, event and social cause.
SEM (Search engine marketing) involves the promotion of websites by increasing their visibility primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages. It is an expert’s job of using the advertising opportunities offered by search engines, and developing online marketing strategies for businesses, organizations, and individuals.
PPC (pay-per-click) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to the site, rather than earning those visits organically. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. Google Ads is particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click.